Foolproof Agency Brief
Amazon Checkout Redesign
Analysis
FTC V. Amazon
I conducted an audit of the FTC versus Amazon case paper as part of my analysis of deceptive design patterns on Amazon's platform. Through this audit, I systematically annotated the document to identify instances where deceptive design practices are being used.This deepened my understanding of the issues at hand and enabled me to identify key pain points to address. Using this information, I broke down Amazon’s web and mobile flows to pinpoint specific areas for development, allowing for a targeted approach to address deceptive design practices.
Research
Key Pain Points
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Research
Competitor Analysis
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Research
Customer Journey Map
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Design
Final Resolution
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Design
Usability Testing
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