Amazon-Deceptive-Design

Problem

Amazon's deceptive design practices threaten a user-friendly shopping experience, potentially undermining trust and frustrating users at checkout. This can lead to unintended purchases, higher cart abandonment, and accidental memberships. What if Amazon prioritized user experience in its checkout flow?

Solution

Eliminate deceptive design, enhance transparency, and simplify checkout. While recognizing Prime’s role in customer loyalty, the redesign ensures a user-friendly experience without applying pressure.

Research

Design Process for Amazon Checkout Redesign

Internal Markup, Competitor Analysis, User Interviews, Affinity Mapping, Opportunity Solution Tree, User Personas, Wireframes, Storyboarding

fdfdfdirbnb Sports connects Gen Z through shared activities, fostering real connections and lasting memories. By promoting well-being, inclusivity, competition, and collaboration, it enables users to challenge themselves, bond over common interests, and build communities through sports.

Analysis

FTC V. Amazon

I conducted an audit of the FTC versus Amazon case paper as part of my analysis of deceptive design patterns on Amazon's platform. Through this audit, I systematically annotated the document to identify instances where deceptive design practices are being used.This deepened my understanding of the issues at hand and enabled me to identify key pain points to address. Using this information, I broke down Amazon’s web and mobile flows to pinpoint specific areas for development, allowing for a targeted approach to address deceptive design practices.

view the full paper

↗

deceptive.design

↗

Research

Key Pain Points

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec facilisis metus ut erat bibendum, vulputate semper sapien fringilla. In blandit mi velit, at imperdiet nulla venenatis sit amet. Mauris laoreet eros in blandit iaculis. Sed hendrerit sem et augue gravida, ac rhoncus nulla bibendum.

Forceful Marketing

Amazon aggressively markets products using tactics like flash sales, fake scarcity, and urgency to pressure customers into buying.

Placement of CTA Buttons

Crucial CTA buttons are strategically placed above the fold for immediate visibility, which can mislead users into making uninformed checkout decisions.