Gen Z is navigating a new digital era, characterised by widespread adoption and heavy use of social media platforms. Immersed in this highly connected environment, individuals within this demographic are struggling with unprecedented levels of loneliness. Despite spending significant time on social media platforms, Gen Z struggle to cultivate meaningful, real-life connections.

'How might Airbnb enhance its existing platform to empower the Gen Z demographic, fostering genuine social interactions and connections?'

Airbnb Sports revolutionises Gen Z's social interactions by connecting homebodies and travellers alike. By promoting physical and mental well-being, participants form meaningful connections and combat the epidemic of loneliness. With its free-to-use model, Airbnb Sports promotes inclusivity and accessibility, allowing users to bond over shared experiences and create lasting memories.

The platform promotes competition and collaboration, providing users with opportunities to challenge themselves, connect over shared interests, build communities through the transformative power of sports.