Explore-Ongeim'l-Tketau

Task

Gen Z is deeply engaged in social media but faces growing loneliness, struggling to build real-life connections despite constant online interaction.
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"How can Airbnb improve its platform to help Gen Z build real connections?"

Solution

Airbnb Sports connects Gen Z through shared activities, fostering real connections and lasting memories. By promoting well-being, inclusivity, competition, and collaboration, it enables users to challenge themselves, bond over common interests, and build communities through sports.

Research

Design Process for Airbnb Sports

Internal Markup, Competitor Analysis, User Interviews, Affinity Mapping, Opportunity Solution Tree, User Personas, Wireframes, Storyboarding

fdfdfdirbnb Sports connects Gen Z through shared activities, fostering real connections and lasting memories. By promoting well-being, inclusivity, competition, and collaboration, it enables users to challenge themselves, bond over common interests, and build communities through sports.